Conversion Rate Optimization

What converts? And, what doesn’t?

CRO is different from optimizing content as CRO is an art that combines years of experience with a unique approach and a combination of testing and data analysis to improve sales funnel and better ROI.

  • A visitor stops by at your website, pokes around, and vanishes – Why did he do so?
  • A visitor stops by at your website, browse products, and makes a purchase – What compelled him to do so?
  • How many sessions does a user take for making a final purchase order?
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Statistics would amuse you for a while, but delving deeper into them provides a vivid picture with distinguishable features.

So, is that enough for improving the conversion rates?

Not quite, not quite at all. Your business needs a conversion plan. It is the cornerstone of the CRO strategy. At BSSITECH Private Limited, we figure out what’s wrong and working, what’s right and working, and what needs to be done for effective results out of sales lead generation. It’s time for you to get past from hunches, guesses, and trivialized approaches.

Formula for Successful Conversion Rate Optimization

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What sells for others may not sell for you. The reason is clear, you need your own formula for achieving success with our CRO service.

The salient features of our strategy:

  • Quantitative Data Analysis. A solid web analytics platform in Google Analytics present valuable information, which includes the number of site visitors, intriguing features on the site, popular web page(s), age, demographic figures, buying patterns, and more.
  • A/B Testing of the website. An effective A/B testing determines high-performing landing pages, content, website copy, images, questions, website design and various aspects. Further, it helps in leveraging key resources for optimal performance of the website.
  • Designs, Redesigns & Tweaks. Captivating audience’s attention by utilizing the strengths and reducing weakness plays an eminent role in a CRO strategy. For excellent website conversion rate optimization, we incorporate quintessential changes on the website or web pages.

Our experts work towards accomplishing the explicitly defined business goal. From blog optimization to induction of design elements, we apply outstanding efforts in offering holistically satisfying results.To learn about our CRO plans, mail us at

Optimize to boost your conversion rates.

Ask for valuable insights and relevant data in a detailed website report of your website.


We have been working with BSSITECH PVT.LTD. for couple of years now and we found out that the service and the staffs of this company are really incredible. The professionals working on our projects are skilled, reliable and of friendly nature. They fulfill our requirements, answer all our queries, and sincerely work to handle any complex situation. They work with a proficient technical team along with account managers who take good care of their clients. I heartily thank them for their services.